Consumers in Denmark have Europe’s most affordable supply of generic medicines in 2024, the Danish Pharmacy Association’s annual record show.
Every year, the Danish Pharmacy Association (Danmarks Apotekerforening) announces statistic and analyses from the year just passed. Having published findings from 2024 conducted by the international market research institute Iqvia, figures show that Danish consumers have access to the most affordable generics medicines in all of Europe.
“Generic medicines are alternatives to brand-name prescription drugs and play an important role when it comes to ensuring access to health in the general society, as they are available at far more affordable costs,” explains Karsten Haumann, responsible for sales in Denmark at Orifarm.
In Denmark, generic medicines make up 75% of all medicines sold at pharmacies, according to the Danish Pharmacy Association.
Danish framework conditions lay ground for affordable prices
Danish consumers having access to affordable medicines can largely be attributed good framework conditions for the pharmaceutical industry.
These conditions include the biweekly tariff system – referred to as “Taksten” in Danish. In the biweekly tariff, pharmaceutical companies bid on winning the supply of medicines for a two-week period. The winning supplier also commits to supplying the market for the full two weeks. The system thereby keeps security of supply high, while also creating competition between suppliers, ultimately benefiting the patients needing care.
Also, by law, pharmacies must offer the cheapest alternative. As a patient you can always request a different brand, but the pharmacy must inform you of the cheaper alternative.
“To maintain the low prices in Denmark, we must uphold these legislative requirements and tools. Framework conditions have direct impact on patients, and on our society that offers reimbursements of many medical expenses,” says Karsten Haumann.
Adding to keeping prices at affordable level for patients is the pharmacies’ possibility for substitution. When prescribing medicine, doctors often automatically prescribe an original medication. With the possibility of substitution, pharmacists can offer a generic alternative to the prescription, meaning that they offer the patient a more affordable, yet identical, product.
In 2023, pharmacies substituted prescribed medicines to cheaper alternatives more than 21 million times.
Strictly regulated medicines
Generic pharmaceuticals are subject to the same strict regulation and high-quality standards as the original products. The active ingredient in a generic product is identical to the active ingredient in the original product. You can dive into how we work to ensure high quality for these healthcare brands here.
What is Generic Medicine?
Generic medicines, also known as Generics, are affordable and accessible alternatives to brand-name prescription drugs, offering patients the needed treatment at much lower cost without compromising on quality or safety.
When a patent for an original prescription pharmaceutical expires, we have the opportunity of marketing generic variants of the original brand-name product that hold the same Active Pharmaceutical Ingredient.
Generics have the same Active Ingredients as the original medicine, live up to the same standards for quality and safety, promote affordability and availability, and make interchangeability easier for the healthcare professionals prescribing medicines.
All generic products undergo strict testing and adhere to the same quality and safety requirements set by the health authorities as the original manufacturer.
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